How are the presidential candidates faring as far as certain online searches about them? Looking at Obama and Hillary there are some interesting observations. On January 15 three times more people searched for Obama than Hillary in our online experiment. We are making an assumption that the most serious supporters will be those who click on a link to view candidate hats. On Feb 15th three times more people clicked on a Hillary link than on Obama's link.
Scanning the period Feb 13-15 this is what I see: Nearly six times more people were interested in Obama than Hillary by search count. BUT more people followed a link to her hats than to his. What can be concluded? As this week has progressed there is a growing interest in Hillary and more of her supporters -- as evidenced in their clicking on a link to see caps -- are seriously interested in her candidacy.
There is little interest in Gore, Richardson or Rudy in my unscientific survey. Twice as many people showed interest in McCain as did in Romney during Feb 11-15. But not a single McCain searcher clicked to see his hats. Does that mean they are not very serious and would not wear a McCain cap? There were a handful of individuals ready to click on the link to Romney hats.
The percentage of people who click on the link to hats compared to the number of people who see the ads with link to hats is called the "click thru rate." During Feb 11-15 Hillary's click thru rate was four times that of Obama. On Feb 11 they had about the same click thru rate, on the 12th she was double him, on the 13th she was ten times him! Her click thru rate the next two days was between 6 to 8 times his. So she is clearly picking up interested followers.
If you want to pick a hat for any of these candidates, check this out.
Mac the Observer
