2/20/07

Ten Days Evaluation

The presidential candidates of the moment are sifting themselves into top tier and lower tier. Looking at my ten days of data and non-scientific survey it seems like Obama and Hillary are each generating far more interest than all the other candidates taken together. On the Republican side John McCain leads the pack but the interest shown in him is only about 5% of that shown either Democratic leader.

Amazingly, over 10 days the click-thru rate (ratio of those who see my ads to the actual clicks on the ads) is an identical percentage for both Hillary and Obama! In this ten day period he has about 50% more ad views than her. But looking at the data from Feb 15-20, she has twice as many clicks as Obama. In ten days more than half a million people have searched for info on these two candidates according to my data.

During the 3-day weekend six times more people searched for Hillary-related information online than searched for Obama. This does not seem to square with the official pundits who claim people do not want to know more about Hillary!

It is exciting to see so much early interest in the coming presidential elections! Hopefully we will get to see these candidates, scrutinize them and ultimately pick the best one. Promote your candidate with a hat!

Mac the Observer